Have your likes on Instagram suddenly tanked? Don’t worry, you’re in good company. It appears Instagram has changed their algorithm once again. This time however, it doesn’t appear to be in the favor of your engagement.
So what’s your next move? The natural response from many Instagram users has been to scale back on posting because they don’t want their page feed to suddenly be filled with low engaging posts. However, now is prime time to do the exact opposite.
Declining engagement on your feed doesn’t mean people suddenly don’t prefer you. It instead is sending you a message stating that the people who once saw your posts aren’t seeing them anymore.
Rather than posting less or maintaining your one post per day, now is the time to start posting two or more times a day on Instagram.
I know what you’re thinking. “It’s hard enough posting one quality piece of content a day. Now you’re saying I need to post two… or three… or four times every day?”
The answer is yes – but it can easily be done with the right strategy and planning.
How To Effectively Use A Content Calendar
Using a content calendar gives you the power to plan your content without the desire to pull your hair out. With the right calendar, you can schedule an entire month worth of content in 1-2 hours. Plus, Hello Fiori created a template that incorporates National Days and spaces for topic categories – so you never run out of content.
What are topic categories? They are topics you designate for each day of the week. It’s the “hook” or your “why”. Without them, you have to constantly reinvent the wheel. With them, pumping out original, on brand content becomes effortless.
Pro Tip: People won’t stop following you because you’re posting more frequently. They will stop following you if you’re posting content that all sounds the same. On brand, variety, is key.
Start planning today by claiming your FREE Hello Fiori Social Media Content Calendar template.
Get To Know The Author:
Courtney is a news anchor turned social media manager, coach, and content creator. She loves helping entrepreneurs and business owners grow a vibrant presence in the digital world.