Now more than ever, audiences are yearning for brands to pull back the curtain and share content they can relate to. Developing a client avatar will help determine what to share so your clients stay engaged.
Instagram's new algorithm puts the pressure on brands to start posting multiple times a day. Using a content calendar gives you the power to schedule an entire month worth of content in 1-2 hours.
Instagram's algorithm is showing stories to be top placing among tools to help engagement and brand growth.